FACEBOOK
ADS
Facebook has a massive amount of user data, which we can use to effectively target those using their platform with relevant ads.
DEMOGRAPHIC
Reach your target audience based on information like their age, gender, language, and HHI.
CUSTOM AUDIENCES
Target users familiar with your brand by uploading CRM files or retargeting engagement, activity, and site traffic.
AD SPECS
Facebook can run single image ads, video ads, carousels, collection ads, and event ads
BEHAVIORS & INTERESTS
Reach your target audience based on their online behaviors and interests
LOOKALIKE AUDIENCES
Leverage lookalike audiences to reach new people similar to your existing customer
TRUST SIGNALS
A popular Facebook profile with consistent content shows trust and credibility to researchers
Because Instagram and Facebook are both owned by Meta, Instagram advertising is run through the Facebook business center while offering a few added benefits and differences:
1 Billion Active Monthly Users
81% of Users Use Instagram to Research
30 Minutes Spent on Instagram / Day
Accepts Similar Content to Facebook
Multiple Bid Strategies
Additional Revenue Channel